I had been waiting for the premiere of NBC's "Who Do You Think You Are?" with great anticipation. Not only did I think it looked interesting (as it follows 6 different celebrities doing genealogy), but I was intrigued by the promo's statement that the show "makes looking for ancestors so hot". That statement jumped out at me, because its an angle I would have never thought to use to encourage people to do their family history. I've heard people use guilt, personal responsibility, and begging as methods to get people to trace their ancestry.... but never the claim of it being "so hot". It's genius! It was right there in front of our face the whole time, too! Everybody knows you have greater success if you market something as "sexy" or "hot". I think we've hit on something here.
I just might rewrite the "Family History" song...
We should really run with this...having family home evening is sexy.
ReplyDeleteI stumbled on your post...you know basic stalking from a friend of a friend... :) Anyway I had to comment on your post. My husband works for ancestory.com and they have seen about a 300% jump in subscriptions during the hours this show airs. Interesting huh! (It makes for great job security for him!)
ReplyDeleteIf geneology is sexy then it is probably worldly. We should shun it.
ReplyDeleteRebecca-
ReplyDeleteExactly! Why not?
Aimee-
Thanks for stopping by and sharing. I was wondering what the response was from the show. 300%? That's amazing!
Michael-
Good point. Dang.